| What is link Popularity? Link popularity is a general
representation of the total number of web pages which link to
a website (or individual web page). Most of the major search
engines support the "link:" operator. Type in “link:”
(without the quotation marks) in front of the URL about which
you want to learn. What does this tool
do? This tool will query all the major search engines (Google,
Yahoo, and MSN) when you enter the “link:” operator
with your chosen URL. It will return the total link count
for each URL.
You will notice that the totals vary greatly from
search engine to search engine; this is because the figures
shown represent the number of inbound links that are known
to that search engine (which will vary based on the size of
their database). Most of the search engines (Google especially)
also apply various filters against the inbound links; therefore,
some inbound-links may not be counted toward the total.
Why is link popularity important?. Link popularity
is important because it is a major factor used by search engines
in determining a site's position in search results. Generally,
a site with more inbound links will be positioned higher than
a similar site with fewer links. Other factors that are considered
include anchor text.
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